I never followed the Indians because I followed the Reds instead. But this is no news I wouldn't expect in our age of crazy evil. As should be obvious now, the point is to engrain in our minds the idea that anything and everything, every name and every word, associated with the history of the United States is evil and unforgivably racist. That way the growing number of younger Americans who also believe the same about such things as the Constitution, the Bill of Rights, equality, liberty and freedom of speech can be added to.
Just who is behind this or why is open to speculation. My guess is simple numbers. If 10% of the non-Western world wants the Western world exterminated, that's half as many people as live in the whole of the Western World. And since these vast global mega-corporations value the bottom line, it's not hard to see where they will fall if push comes to shove.
In the meantime, priming up and coming generations to rejoice when the whole of the Western Tradition, the United States, and the Western Democracies have been put to rest is the end goal. When everything from legal documents to insect names to sports franchises are associated with evil and need eliminating, the rest won't be much of a problem.
Those who don't like this trend? Easy. Stop giving the corporations doing this your business, or apparently it doesn't bother you that much.