A quick question about CBS and Tesla

Are they married?  Having an affair?  Worship each other as gods? I ask this because, as a general rule, CBS This Morning is the show we watch while getting ready in the morning.  For a couple months now, I don't think we've gone more than a couple days at a time without CBS having something about Tesla or Tesla's CEO Elon Musk.  Not just stories, but full blown specials focused on him and his company.  I mean, even in stories where I didn't think it would go there, they manage to somehow talk about Tesla or Mr. Musk, and almost always in the most positive manner.  Even when the story is negative, like Tesla laying off thousands of workers, they still find ways to praise and adore Tesla and Musk.  Am I missing something?