Why? That's not difficult. Because he is the leader of a mega-church who has recently left his wife and admitted he is gay. That's the key, by the way. He left his wife, dissolved his marriage, threw that last vestige of archaic values in the trash heap. Unlike Ted Haggard, he put his sexual orientation above all things. He affirmed the importance of the individual above everything as priority one, all other priorities rescinded, all other considerations secondary. That last part is important for advancing modern 'progrssivism', which Jim Swilley's church appears intent on doing.
As for CNN, don't expect questions about his church's doctrines. CNN is probably peopled largely with post-Western secular progressives who know less about theology and religious doctrine than I do about nuclear physics. If they even care at all.
The point about this is CNN continuing to advance the homosexual juggernaut. Obviously CNN, like all news outlets, is advocacy based. Whether FOX, NBC, MSNBC (obviously), or CNN, it's the agenda that matters. CNN's recent exploitation of teenagers who committed suicide, throwing any non-gay considerations or victims under the bus and focusing in disproportionate ways only on those who were gay, is an example of were advocacy can start to develop a foul reek.
For his part, Jim Swilley will be interviewed, focused upon, celebrated, and given carte blanche over the next few weeks. Cases of hatred or mean spirited attacks from those who oppose Jim Swilley will be paraded across their screens, with never a sincere, serious, and mature discussion on the various issues involved. Viewers will hear nothing about The Church in the Now except it is a mega-church. But I will say this. CITN is not alone, and the development of the post-denominational mega-churches, and the increasing power and influence they have on the here today, gone later today face of Protestant Christianity, is one of the driving forces behind my movement back into the historic Catholic Faith.